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At A Selfish Soul, we are firm believers that self-care and self-expression are essential components of a confident and empowering individual. Our mission is to provide exceptional brow products that enhance natural beauty and inspire individuals to embrace their unique selves, unapologetically. 

We are committed to creating high-quality brow products that deliver exceptional results, whether you desire bold and defined brows or a more subtle, natural look. Our formulas are meticulously crafted with precision and care, using the finest ingredients to ensure long-lasting wear, healthy hair growth and effortless application.

A Selfish Soul cosmetics makeup brushes
Two women using A Selfish Soul cosmetic products

Love yourself first

A Sefish Soul makeup powder
A Selfish Soul brush stroke


BROWTASIA is more than just a product; it’s an invitation to explore the world of limitless possibilities and celebrate the beauty within. With our carefully crafted pomades, you can effortlessly create bold, sculpted brows that make a statement. The rich, creamy texture of our pomades glides on smoothly, allowing precise application and long-lasting wear.

Whether you desire a dramatic, fierce look or a softer, more natural arch, BROWTASIA pomades provide the flexibility to achieve your desired style.

For those seeking a softer touch, our finely milled powders offer a gentle way to fill in and shape your brows. The velvety texture of our powders blends seamlessly, allowing you to build up the intensity and customize your look. Whether you prefer a subtle enhancement or a full, powdery brow, BROWTASIA powders provide the versatility to create your desired effect.

To facilitate the artistry of brow shaping, our BROWTASIA palette includes an angle brush, specifically designed for precise application. The brush’s ergonomic design and high-quality bristles enable effortless control to sculpt your brows with confidence. The palette format ensure convenience and portability, making it an essential companion for on-the-go touch-ups!

A Selfish Soul's milled makeup powder for brows

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Woman using cosmetics, makeup, and powder from A Selfish Soul in London
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